Discover why nonprofits should prioritize voter engagement among their beneficiaries, particularly those from disadvantaged groups often excluded from the political process. Learn how incorporating voter participation into your mission can drive meaningful change and empower the communities you serve.
Should Nonprofits Care About Whether Their Beneficiaries Vote?
Your social services nonprofit’s mission statement may not expressly include engaging beneficiaries in exercising their political rights. Perhaps this is a result of the misinformed belief t that I noted a few posts ago – that 501(c)(3) charities should avoid any involvement in political activities.
I urge you to reconsider. The beneficiaries of social services nonprofits, including the poor, minorities, and other disadvantaged groups, are those potential voters most often excluded from our political process. That needs to change, and nonprofits should be a vehicle for driving that change.
The statistics about voting behaviors of different groups are compelling:
Under-participation in elections correlates with seeking nonprofit support:
These correlations should come as no surprise. Social service nonprofit beneficiaries are often under substantial stress, sometimes carrying two or more jobs. It is challenging to take the time to vote. They often perceive themselves as the repeat losers in our communities. It is hard to get motivated to cast a ballot when most politics is done to you, rather than by you. Nonprofit participants may not understand the issues being addressed in the political process, and unfortunately, they almost never have a chance to set the agenda. They often feel hopeless, and hopeless people don’t vote.
Given this context, does it surprise anyone that most politics engage higher-income people protecting their own, higher-income lifestyles and interests? If public policy in the United States is going to shift to address the needs of those who are less fortunate, those who are less fortunate will need to become more involved.
If we take this point to heart, it puts new strategies on the table: changing mission statements, voter registration drives, beneficiary education about voting, community education initiatives, and even fundraising off the election cycle to raise public awareness of the stakes of an election on one’s nonprofit and its beneficiaries. Our next few posts will address those issues.
Risk Alternatives provides training and support for organizations that want to improve their resilience, sustainability, and growth. For more information, email info@riskalts.com or call 608-709-0793.